Dr Ken Versprille
Partner and PLM Research Director
Collaborative Product Development Associates
(CPDA)

Overview
Leading product manufacturing companies are driving efficiency and innovation by adopting a Model-Based Definition (MBD) strategy. MBD allows product manufacturing companies to centralize all necessary product information in one 3D database, eliminating the tedious and time-consuming task of generating 2D drawings that can often leave ambiguities. Moreover a 3D model-based definition can be leveraged, not only across engineering domains, but on the manufacturing floor and in corporate marketing, sales, and services organizations.

You will learn:

• About the Business Drivers that are accelerating the adoption of MBD and its usage beyond engineering
• Road Mapping strategies that can best assure a successful adoption and roll-out of an MBD initiative
• The common Technical Challenges that companies face when establishing their first model-based definition process
• How companies deal with the Cultural Challenges that come with a transitioning their company to a model-based definition process
• Solution Strategies that leading companies have adopted to fulfill the MBD vision of re-using and leveraging CAD data across the enrire value chain