Improving Revenue at Higher Margin through Visual Product Media

Right Hemisphere's Visual Sales & Marketing Solution leverages existing 3D design content to create dynamic, cinematic and photo realistic product media, visual 3D product catalogs and e-commerce solutions that accelerate sales at higher margins through improved visual communications.

The Challenge for Visual Sales and Marketing

Manufacturing enterprises make extraordinary investments in CAD data to design their products, however, this data is typically underutilized as a corporate information asset. Leveraged properly, CAD data can become the primary source for generating visual marketing media without the delay or costs associated with building physical prototypes, photographing first production shipments or using black and white engineering drawings.

Producing visual product communications consisting of photographs and videos is very costly and inefficient as it requires that a prototype or the final assembly be built first. As a result, companies must wait until the end of the product design and development cycle to produce product literature, which delays getting their products to market. Imagine how challenging this can be when a product has many configurations, options, or is built to order!

The Visual Sales and Marketing Solution

With the Right Hemisphere solution for Visual Sales and Marketing there is no need to delay market introduction of products while waiting for the physical prototype, or photographs of first production shipments. Instead, the existing CAD design assets are transformed into ultra-light 3D data and then fully-utilized to create photorealistic imagery, broadcast quality animations, cinematic media, and interactive product information. So, no matter how many product configurations or options are available, the sales and marketing content will accurately reflect the as-built product view. Even better, when product designs change, those changes can be automatically reflected in the marketing media.

The Right Hemisphere solution powers these applications:

• Visual Product Marketing: Eliminate prototype manufacturing and photo shoot costs. Visualize all product models, options and configurations
• Automated Internet Publishing: Create up-to-date product media and marketing content automatically using product brochure and e-commerce templates
• Visual Parts Catalog and e-commerce solutions: Deploy a Visual 3D electronic parts / products catalog integrated to service, inventory and pricing systems
• An End-to-End Solution for Visual Sales & Marketing

Intelligent Product Visualization Accurate product representations increase sales and market share Engaging 3D Product Information Highlight unique, visionary or valuable parts of the product Accurate Product Representation Represent visually accurate 3D models in real time without plug-ins

Photorealistic Imaging

• Eliminate costly photo shoots by rendering existing 3D product data

Configurability

• Communicate product design and configuration options to customers for improved sales at lower cost

Flexibility

• Test various designs, colors, shapes and configurations without costly prototypes

Create High Quality Imagery

• Bring photo realistic imagery in house and eliminate the need for expensive specialists

Architecting the Visual Sales and Marketing Solution

The Visual Sales and Marketing solution couples the CAD translation, data management and performance of Deep Server, with powerful content authoring and publishing capabilities found in Deep Exploration.

Deep Server is the application server for all CAD translation, BOM assembly visualization, automated publishing and 3D parts database management.

Deep Server provides:

• Translation methods and processes to unify terabytes of CAD and business related data
• Rendering for 2D and 3D visualization and generation of the lightweight geometry used to create marketing collateral and multi-media services
• Automated publishing of 2D and 3D marketing content through PDF and HTML document templates

Deep Exploration is used to author product media, animation and images. The unified design and business data coupled with synchronized workflows and change management and automated publication represents unparalleled capabilities in delivering visual product intelligence to Sales and Marketing.

Visual Sales and Marketing capabilities and value

Automate publishing and delivery

• Provide dynamic content in multiple formats through multiple channels

Accelerate time to market

• Reuse CAD assets to reduce content authoring processes and compress product delivery
• Increase aftermarket revenue Generate after-sales product revenue with embedded design revisions, up-sell and cross-sell packages

Shorten sales cycle

• Present all product options and configurations to further sales opportunities

Reduce service costs

• Eliminate the manual effort required to create and maintain parts catalogs
• Improve order accuracy and speed Display relevant product information to Improve order accuracy

Assure sales effectiveness

• Provide sales and support staff with rapid access to required product information
• Create an enticing user experience. Allows customers to order visually via an easy to use web interface.