No, its not the sequel to the Dickens novel, rather a perspective from three stops on our recent Advent of Visual Manufacturing Seminar tour.
Over the past couple weeks; I was fortunate in being able to represent Right Hemisphere alongside David Prawel from Longview Advisors in presenting a perspective on the challenges facing manufacturing companies today. And how these challenges are driving the need for deployment and adoption of Visual Manufacturing methods throughout the product lifecycle. David authored an intriguing whitepaper on the topic which became the foundation for the presentation. You can download a copy of the whitepaper at the Longview Advisor site http://www.longviewadvisors.com or on the Right Hemisphere site http://www.righthemisphere.com for your reference as well.
During the tour we dovetailed two COE (CATIA Operators Exchange) events, the Automotive Workshop in Detroit and the Aerospace Workshop in Wichita, we also visited the Great Northwest city of Seattle – Boeing country. So why did I chose to title this blog entry “The Tale of 3 Cities”? It is an attempt to describe the stark differences in the opinions, attitudes and general market outlook being articulated by those attending these specific events.
The COE show in Detroit was lightly attended and most of the discussion was centered on how the economic conditions in the US were causing strife in the automotive markets and putting pressure on the entire supply chain associated with this industry. There was talk about the speculated merger between GM and Chrysler and what impact that would have on the market and jobs. All were concerned about the continued threat of foreign competition and the window of opportunity the US financial and economic conditions presented for greater innovation market penetration by these companies. Even though David’s research and our presentation confirmed that the standardization and optimization of processes through the leverage of 3D design models throughout the lifecycle will help improve productivity, reduce training time, provide flexibility in resource utilization and truly enable getting more done with less resources, I left Detroit wondering if these companies would recognize the value of Visual Manufacturing especially in this time of difficulty.
So on to Wichita, the host city for the COE Aerospace Workshop and the improbable hub of the aerospace industry located in the heartland of America. Here the world seemed quite different. Attendance was much better at this event and the discussions were not about the strife in the industry but rather the demands being placed on these companies to deliver product on time, on budget and with the level of quality and reliability customers in this sector demand. A really different conversation!
It was clear that these companies were looking for ways to improve their manufacturing methods and practices. They understood that 3D modeling had improved the design of their products but had little impact on manufacturing processes. Visual Manufacturing was high on their list of priorities as they saw the benefits of the approach. Time after time we heard the benefits of improved visual aids on the shop floor in assembling complex subsystems of their aircraft and the ability to integrate 3D models to the manufacturing process for automated change management. Ironic that the mid-America town of Wichita has become a thought leader in manufacturing process optimization – funny how product demand can drive manufacturing innovation.
Next stop Seattle, which had very much the same feel as Wichita – this event was not connected to COE, but the attendees of the luncheon were predominantly from Boeing and they “got it”…in fact, they had tried to build some Visual Manufacturing technologies on their own, only to find it difficult to adapt to the various 3D file structures and to build applications downstream that were effective for non-CAD literate users. But clearly there were the same issues and needs articulated by those in Wichita. The major difference between the companies in Wichita and THE Company in Seattle was the scale, complexity and magnitude of the issues. This is probably why they tried something on their own and their sense of urgency around exploring solutions in this area was of high priority.
It became clear that manufacturers with complex products such as aircraft were trying to better the manufacturing environment with improved work instructions and visual aids, but found it difficult to stay current with the changes and customizations in their designs. An integrated environment with automated change management from design to manufacturing was the answer they were looking for. But when looking at deploying solutions for Visual Manufacturing it is also important to remember that this is the “life-blood” process for these companies – if the solution substantively disrupts this process, it will be met with strong resistance.
So all in all, the trip went well and the Tale of Three Cities was written with one common theme – those who understood the concepts and value of Visual Manufacturing were keen on deploying it, those who were distracted by other issues will get around to it – eventually…
Bob Merlo
Director of Worldwide Marketing
Right Hemisphere